George Wade

George Wade is the Co-Founder and Chief Commercial Officer (CCO) at Zevero, where he drives commercial growth by helping brands measure, reduce, and report their carbon emissions. He brings a deep passion for using data-driven solutions to fight climate change, drawing from his experience as a former carbon consultant in waste management. In addition to his work at Zevero, George writes The Grumpy Optimist, a newsletter that spreads positive climate news and highlights actionable steps individuals and businesses can take to address climate change.