Regenerative by Design: Rethinking Ingredients, Emissions & Impact

Sustainability doesn’t start in the factory; it starts in the field.

But creating truly climate-conscious food and drink products means more than switching ingredients or offsetting emissions. It requires rethinking how ingredients are grown, how impact is measured, and how supply chain decisions drive real environmental outcomes.

In the food and beverage industry, regenerative agriculture is gaining traction as a pathway to reduce emissions, restore ecosystems, and build more resilient sourcing models. But how do you measure the real impact of regenerative practices? And how can brands translate those efforts into verified carbon reductions and credible sustainability strategies?

In this webinar, experts from every stage of that journey—from farm to product to brand—will explore how regenerative sourcing and carbon intelligence can work together to accelerate progress toward climate goals.

You’ll hear from:

• Wildfarmed, on how regenerative ingredient sourcing is reshaping the supply chain.
• Trinity AgTech, on how farm-level environmental data is collected, modelled, and verified.
• Zevero, on how to turn supplier and sourcing data into product-level emissions insights and net-zero strategy.
• JUBEL, on how they’re putting it all into practice: aligning sourcing, operations, and brand with climate goals.

Together, we’ll unpack the full journey from field to footprint: how brands can embed sustainability into their products, prove progress with credible data, and build stronger businesses through collaboration. You’ll leave with a clear understanding of how to integrate regenerative sourcing, environmental data, and carbon strategy into a practical, end-to-end approach to product sustainability.

→ Register now to secure your spot!

Meet the Speakers:

Andy Farley - Head of Operations, JUBEL Beer

Andy started his career in procurement consultancy before moving to JUBEL as the first operations hire in 2019. Since then, JUBEL has experienced rapid growth and is now stocked in over 1,000 pubs across the UK, with significant retail distribution across Sainsbury's, Tesco, Waitrose, M&S, Ocado and Whole Foods. Andy brought his passion for sustainability into his role as Head of Operations, leading the charge for JUBEL to become a certified B Corp in 2022, developing JUBEL's long term carbon removal strategy in partnership with Klimate.co, and most recently ,being the driving force behind their move to regeneratively farmed barley from Wildfarmed. He also writes JUBEL's Annual Impact Report, which you can find here to read more about their ongoing sustainability efforts.

George Wade - Co-founder & Chief Commercial Officer, Trinity AgTech

George is the Co-Founder and Chief Commercial Officer (CCO) at Zevero, where he drives commercial growth by helping brands measure, reduce, and report their carbon emissions. He brings a deep passion for using data-driven solutions to fight climate change, drawing from his experience as a former carbon consultant in waste management.

Louise Rix - Customer Success Manager, Trinity AgTech

Louise is  from a 3^rd generation family farming business and has a Masters degree in Carbon Science from Kings College London. Louise has spent the last 15 years working in the agri-tech space and now as a Customer Success Manager for Trinity Agtech. Louise works with a range of multi enterprise farm business and supply chain stakeholders using Trinity Agtech's Sandy software for measuring and reporting on all elements of natural capital. This allows businesses to improve productivity and efficiency, verify against sustainability initiatives , enhance brand value and build business resilience.

Rob Bray - Chief People and Sustainability Officer, WILDFARMED

Rob Bray serves as Chief People & Sustainability Officer at Wildfarmed, where he champions a holistic approach that connects climate action with organisational culture. With a career spanning leadership roles in people strategy and sustainability, including his tenure as Chief People Officer at Nando’s, Rob brings deep expertise in linking purpose, employee engagement, and environmental responsibility to build stronger, future-ready businesses.