Sustainability Messaging That Works: Mastering Credible Climate Claims

Watch On-Demand: How to Make Credible Climate Claims and Avoid Greenwashing

As pressure mounts from regulators, investors, and consumers, businesses are under growing scrutiny to ensure their climate claims are credible, transparent, and backed by real action. With greenwashing risks at an all-time high, it’s no longer enough to communicate ambition—you need to prove it.

In this on-demand panel discussion, Zevero and Klimate are joined by global creative agency Wieden+Kennedy to explore how businesses can establish trustworthy climate claims rooted in accurate emissions data and high-quality carbon removal.

What you’ll learn:

• The State of Corporate Sustainability Communication: Understand the risks around greenwashing and how businesses are adapting their messaging to meet rising expectations.
• From Measurement to Meaningful Action: Learn how Zevero helps organisations measure emissions with accuracy, set reduction targets, and report with confidence.
• Ensuring Quality in Carbon Removal: Discover how Klimate selects and implements carbon removal projects that deliver genuine climate impact.
• Wieden+Kennedy’s Experience: Hear how W+K is working with partners Zevero and Klimate to enhance the credibility of their sustainability efforts.

Whether you’re building your climate strategy or refining your sustainability communications, this session offers practical insights to strengthen trust, avoid greenwashing, and back your claims with real progress.