From hops to hotspots: Hop Nation’s first step toward decarbonisation

‍Who is Hop Nation?

Hop Nation is a Melbourne-based craft brewery built on four core pillars: Quality, Innovation, Community and Authenticity. Known for their small-batch production, ethical ingredient sourcing and environmentally conscious brewing practices, the team’s mission is focused on creating beers that bring people together, and leave a lighter impact on the planet.

Like many breweries, Hop Nation recognised the growing responsibility to take meaningful climate action, not just for their business, but for the future of their industry. The team wanted to move from good intentions to measurable action, and that’s where Zevero came in.

The challenge

Before working with Zevero, Hop Nation faced several challenges in managing and reducing their carbon emissions. Tracking energy use, water consumption, and waste across different parts of the business was difficult without a single system to bring everything together.

The team also found it hard to navigate the complexity of sustainability data and weren’t sure how to approach emissions reductions or communicate their progress. Without a clear way to benchmark against other breweries in Australia or internationally, setting goals or measuring success felt out of reach.

Hop Nation wanted a partner who could translate their operational data into something useful, offer expert guidance, and help them build a practical plan to move forward.

The solution

Hop Nation chose Zevero for their brewery-specific expertise and their ability to integrate with platforms like Unleashed for automated data collection, which Hop Nation already used for inventory and purchasing.

From the outset, Zevero’s  team supported at every step, guiding the Hop Nation team through onboarding, helping gather historic data, and turning their operational information into a clear picture of their emissions across Scope 1, 2, and 3.

Zevero’s sustainability experts helped structure the data collection process and apply accurate emissions factors throughout their supply chain. With this foundation, Hop Nation now has a reliable emissions baseline and a clear view of where to focus next.

The Unleashed integration has been a game-changer. It let us pull purchase data directly into Zevero, saving us from manually updating Excel sheets. This made data collection much faster and helped streamline our reporting.

The results

Zevero helped Hop Nation measure their emissions for the first time and build a foundation for progress. While they’re early in their journey, they’ve already unlocked:

• Full emissions coverage – Measured Scope 1, 2, and 3 emissions across their operations and supply chain, giving them a full picture of their impact.
  
  
• Streamlined data collection – The integration with Unleashed helped move away from manual excel uploads, simplifying and automating their data collection, and supporting their reporting requirements.
  
  
• Clarity on emission hotspots – Identified key areas like purchased goods & services as a major source of emissions, and gained valuable insights  into supplier emissions, to help prioritise suppliers committed to measuring their emissions and setting net-zero targets.
  
  
• Confidence to move forward – Built an emissions baseline and structure to guide next steps and stakeholder reporting.
  
  

We appreciate Zevero’s data-driven approach, which empowers us to make informed decisions, and the flexibility of their platform to adapt to our specific needs.

Looking ahead

With their first emissions report now complete, Hop Nation is focused on turning data into action. The team is working with Zevero to explore carbon reduction strategies, prioritise suppliers that share their sustainability goals, and set a credible path toward net zero brewing.